9 Reasons Why Reputation Marketing is Critical for Local Business Essay

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9 Reasons Why Reputation Marketing Is
Critical For Local Business
Local consumers are using multiple devices more frequently to search for, research & review local businesses. SMBs who don?t capitalise on this by having a useful & professional websites, monitoring their online reputation, or communicating with consumers online, may get left behind.
Lincoln, UK, July 17, 2014 /PressReleasePing/ - Local consumers are using multiple devices more frequently to search for, research & review local businesses. SMBs who don’t capitalise on this by having a useful & professional websites, monitoring their online reputation, or communicating with consumers online, may get left behind.

For those of us who work in local SEO, either in an agency or as a consultant, the value and benefits of local search are widely appreciated. Local consumers are using multiple devices more frequently to search for, research & review local businesses.
SMBs who don’t capitalise on this by having a useful & professional websites, monitoring their online reputation, or communicating with consumers online, may get left behind.

However, it’s not always easy to convince SMBs about the merits of local search. But there is a ton of supporting data which make the case for investing in online (almost) impossible to argue against. In fact there are almost too many great stats than can end up over whelming business owners.

14 Best Stats Which Prove that Online is Key for Local Businesses We have curated & filtered this vast array of stats down to those that we think build the most compelling argument. We use these regular in our own blog posts & presentations and we hope they are useful to you. To make this list even more useful to you, we have produced a set of unbranded graphics which illustrate each statistic. These can be downloaded and reused as you see fit.

They don’t mention BrightLocal (unless we are the source of the stat) and there is no obligation to reference us or link to us when you use them. Go wild!

Fact 1: Local consumers rely on the internet
97% of consumers use internet when researching local products/services (BIA/Kelsey)

54 percent of Americans have substituted the Internet and local search for phone books (comScore)

Fact 2: More users = more searches = more potential customers!
140 billion local searches (on desktop & mobile) expected in 2014 (BIA/Kelsey Local Commerce Monitor (LCM) Survey,
Wave 16, November 2012)

95% of smartphone users have looked for local information (Source: The Mobile Movement Study, Google/Ipsos OTX
MediaCT , Apr 2011)

Fact 3: Having a website is essential, but it’s just a start
36% of respondents say that a clear & smart website gives a local business more credibility (BrightLocal Local business websites survey, January 2014)

32% of consumers are more likely to contact a local business if they have a website (BrightLocal Local business websites survey, January 2014)

Fact 4: It’s crucial to be visible & prominent on the web
98% of searchers choose a business that is…