Working in an International context
Marks and Spencer’s Expansion into China
2. Main factors influencing M&S to invest so heavily in china
3. Methods of FDI used by M&S In China
4. Differences in Business Model from China and Europe
5. Cultural & Organisational Risks
6. Future recommendation
The following report will address the expansion options available to Marks and Spencer (M&S) in China and Europe. The report will outline a recommended strategy plan for expansion in both areas, as well as give recommendations for future expansions in other countries.
Marks and Spencer is one of the leading …show more content…
From these results alone it shows a clear indication that a move to Mainland China would be a very beneficial move and as a wholly owned store was used in Hong Kong showing no major problems. It would be ideal to share a similar strategy in Mainland China as they are very similar.
M&S has other market entry strategies that they have used in different countries around the world which could also be used in China. The two other strategies that they use are joint venture and franchise which is an indirect market entry strategy. One of the main advantages of these forms of market entry is that M&S could gain from local Knowledge of the agent or distributor that they are in partnership with. Both of these